We put the FUN in business fundamentals
(hey, somebody had to)
Whether you’re an investor, business owner, or non-profit executive, there are reasons you got into your line of work. There are elements you love, and there are elements you loathe, things you "have time for" and things living on the the back burner, and of course technical aspects you have the skill sets for and others that are way outside your wheelhouse. Are we right? If we asked you to identify what you love, where you want to put your time, and what you feel you’re really good at, you’d have no problem. But how about the "other stuff”? Like...analyzing financial data? Looking critically at operational efficiencies and deficiencies? Dissecting customer trends? Writing grant proposals? Building and managing website and social media? You probably didn't get into the business to focus on that "other stuff"...
BUT WE DID.
And we'd like to think our enthusiasm is pretty contagious.
Still here? Okay, ask yourself this: Am I thriving or just surviving?
Every year, hundreds of thousands of small businesses and non-profits go under. Just Google “why businesses fail” and read Forbes, CNBC, Entrepreneur, and you’ll see that neglecting the dreaded “other stuff” has a lot to do with it. You may offer the greatest product or service, but if you want to operate a really successful business, someone has to understand and manage the “DON'Ts": "-like-tos,” “-have-time-fors," "-know-how-to-dos.”
It’s not optional, it’s called "running a business."